تخيل نفسك تسكن في منطقة ريفية وكل يوم تذهب للعمل الخاص بك تمر بجانب مزرعة للبقر و كل يوم ترى نفس الابقار الموجودة بالمزرعة . لكن تخيل يوم وأنت تمر بسيارتك شاهدت شيء مختلف شاهدت في وسط الأبقار بقرة لونها بنفسجي. بالتأكيد هذا المنظر سيلفت انتباهك وتسأل نفسك ما هذا؟بقرة لونها بنفسجي!
ستستغرب من لونها وستقول لأهلك وأصدقائك وزملائك في العمل شاهدت بقرة لونها بنفسجي!
هذا بداية كتاب البقرة البنفسجية للكاتب سيث جودين seth godin
احد اكبر خبراء التسويق
والذي يريد ان يعلمنا : كيف تسويق لمنتجك او خدمتك بشكل فعال
على طريقة البقرة البنفسجية
يناقش هذا الكتاب العلاقة بين الإعلانات والناس ,وكيف يتفاعل الناس مع الإعلانات أما موضوع البقرة البنفسجية فهو ببساطة مثال يستخدمه الكاتب لتسليط الضوء على أكبر مشكل في الإعلانات وهو التكرار والنمطية التي لا يحبها الناس.
العالم الذي نعيش فيه يتغير يوماً بعد يوم، ولكي تنجح بالمشروع الذي تريد القيام به يجب أن تعلم كيف يفكر الناس. يجب أن تفهم كيف تغير العالم.
تستطيع شراء هذا الكتاب من خلال هذا الرابط
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